Website Design

Can you redesign our website? Its a frequent request and yet sometimes the existing design is both pleasing and usable and I'm left wondering about the decision to create a new design. Why did they decide to redesign their website? And how did they come to this decision?

Turns out the decision is often based on a gut feeling, something along the line of "we just don't like it". Before deciding on a new design for your medical website, write down the goals for your medical website, and then ask yourself, does your website do what you want it do? The goals for your medical website could be to see more new patients, or receive fewer calls to the office.

If the answer is yes, there is no need to change the existing design. Even if the answer is no, think about how the new design will help you achieve these goals. Use Google Analytics to see if visitors are quickly leaving your site, not returning, or taking unexpected paths. These can be signs of an unpleasant or unusable design. If you are not tracking web statistics you still don't have to go by instinct alone. Lookup web design rules and for each rule check if your design adheres to the rule. Not adhering to any rules either? Chances are you could use a new design for your medical website.

Robert Matousek
Medfuse
Medical Web Experts
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